Writing Effective SMS Campaign Messages

SMS and Voice + SMS campaigns include a dedicated SMS message field. 1. In the SMS message field, write your message using merge fields where helpful (for example, {{first_name}}). 2. Keep the message under 160 characters per segment to avoid it being split into multiple texts. Note: The AI prompt / knowledge field for an SMS campaign is used when a lead replies — it tells the AI what to say about the offer, what to ask, and when to hand the conversation over.